Broker of the hotel services – Hotels.com – made a survey which showed that over 60% od Spanish adults would liket to have a siesta but they don’t have time for it. As a result of that survey Hotels.com ordered a campaign to be launched to promote siesta. Main part of the campaign were interactive Siesta Sille chairs which I have designed. Chairs were exposed in the middle of Madrid Atocha railway station. Thanks to that a siesta space was created and people could have siesta, even for a second. #SalvaLASiesta
cooperation: Platform Can LTD.
press release
#salvalasiesta